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Subject: 62 steps to the definitive link building campaign

62 steps to the definitive link building campaignSuccessful search engine optimization (SEO) requires quality links from other websites to your own. Using extracts from their new book, Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response, Ken McGaffin and Mark Nunney outline seven stages and 62 steps to the definitive link building campaign. Why SEO needs standardsIn a guest blog post, Judith Lewis discusses the need to establish standards in the Search Engine Optimization industry if it is to be taken seriously as a profession, and how that might be achieved. Do you agree with Judith that SEO, at the very least, needs to protect its brand? 15% off entry to SES London (and New York)You can still use the 15% discount voucher for Search Engine Strategies (SES) London (15-19 February) and New York (22-26 March). If you missed it in the last newsletter, read our piece on SES London keynote speaker, Avinash Kaushik’s work: How to maximize profits by becoming an analysis ninja. Other popular articles Is online PR the ultimate link building technique? 10 reasons why journalists will write about your website Link building for search engine optimization Free tools & videos We’re offering a free 7-day trial of Wordtracker’s keyword research tool. Newly improved to include the best competition metrics available (courtesy of MajesticSEO), you can also save, organize and develop your keyword research into lists and projects.A Wordtracker keyword research tool works perfectly with our seven Profit from keywords videos which show you how to use the Wordtracker keyword research tool to plan and implement effective search engine optimization and pay per click campaigns. Issue number: 34 Publication date: 4 February 2010

Creating viral traffic for your blog is essential to getting more eyeballs on your site. With sites like Digg, Furl, and the dozens of other similar services appearing every day, it’s really beginning to be apparent that social and viral traffic is where it’s at. If you don’t know what social bookmarking is I suggest you read up about it on Wikipedia. It’s really the next wave of marketing for online marketers and bloggers. If you’re a blogger using Wordpress you will definitely want to check out these plugins for increasing the traffic to your site.

1. The first plugin I recommend is the Tell-A-Friend script by Lester ‘GaMerZ’ Chan called WP-EMail. This plugin allows people to easily tell their friends about your site, it also keeps a log of the people who have told other people through email. You can see a sample image of the viral script here.
2. You’ve probably heard of Digg I assume, and if you haven’t then you need to read up on it. There is a kick-butt plugin for Digg and you can see it on this site underneath every post. Digg Integrator is simply one of the better Digg plugins available. As opposed to the other Digg plugins I especially like this one because it allows you to select a graphic to display when you have zero diggs in order to hopefully get that article dugg. It’s really easy to use and can be extremely effective.
3. Social Bookmarking is growing fast, if you don’t know what it is read this social bookmarking article. In it I refer to the plugin I am using on this site called Chicklet Creator 2 by TwisterMC. With so many new social bookmarking services springing up, the drop-down feature really is a nice one for those who want less clutter on their blog.
4. Tagging is a convenient way to organize your blog posts based on keywords. It’s also a great way to get traffic from sites like Technorati which currently tracks 35.3 Million weblogs! I use Jerome’s Keyword Plugin on this site which actually creates an entire tag system as well as places meta keywords into my header. My site pings Technorati every time there is a new post and Technorati sees and indexes my post based on the tags I use.
5. There’s another plugin by TwisterMC that I like is for managing all those RSS buttons. In fact, there are so many RSS buttons now I have just decided to create a separate RSS page for them. (Edit: I have since done away with this page, however it’s still a fantastic plugin.) The plugin is called Chicklet Creator Classic and works similar to the Chicklet Creator 2.

There you go, 5 kick-butt Wordpress Plugins you definitely should be using to increase the viral traffic to your blog.