Posted: 08 Oct 2009 08:26 AM PDT

A Guest post by Jade Craven.

Have you heard of Johnny B Truant? He started writing at ‘The Economy Isn’t Happening’ but recently, he revealed he’s made $10?000 in 3 months. In his Ittybiz column, he told how he made nearly $3?000 in one month. He’s also written a couple of guest posts here on ProBlogger here and here.

What really attracted me to him was that he didn’t earn this money by taking advantage of people or using questionable tactics. He did it by finding out what people wanted and providing them with a solution that benefited them both.

In this post, I’ll talk about how Johnny did it. I’ll provide strategies and case studies so you can apply these tips to your on blog. I’ll even talk about the tactics he used to promote his killer new ecourse, for those who are looking at selling information products from their blog.

Finally, I’ll give you an exclusive discount for that e-course Zero to Business - just skip to the bottom if you want 10% off.

4 Ways To Earn Money By Helping People

Give Free Stuff strategically

Image by Anil Jadhav

How Johnny did this:

• He released a free instructional ebook about setting up a blog.
• He did free website setups in return for testimonials

How You Can Do this

• Barter your services with other skilled bloggers
• Release an introductory report
• Do free work in return for references or exposure
• Do case studies highlighting your skills.

Case studies.

• Leo Babauta, Skellie and Chris Garret got a lot of exposure because of their guest posting.
• Neil Creek takes headshots of attendees at twitter meetups for use on their social media sites. He has received a lot of praise over this, both from the local twitter community and international photographers. He has gone on to get many more clients and enquiries.
• Darren used to do case studies on his blog as an advertisement for his consulting. He no longer offers this service.

Provide calls to action regularly

Image by kozumel

How Johnny did this:

• He would frequently have P.S at the end of his post - including a few humorous ones
• He would simply state “Call to Action”

How you can provide calls to action:

• In the conclusion of the post, tell the reader what you want them to do
• Give them an incentive to click through

Case Studies:

• Ali Hales guest post on Problogger. She talked about the topic of staff blogging before encouraging people to check out her ecourse. As an extra incentive, she gave the readers a discount code.
• Dave Navarros post on Freelance Folder, where he encouraged the readers to give an example in the comments.

Find your people.

Image by Elvire.R.

How Johnny did this:

• He got a guest posting slot of Ittybiz, offering himself as a case study
• He is on the faculty of Project Mojave
• He has guest posted on the places where his target readership hangs out

How to do this:

• Find blogs that attract the kind of people you want to target. See if you can guest post on that blog.
• Seek  work and joint venture opportunities
• Look for regular writing opportunities

Case studies.

I don’t need to offer any case studies. Look around at your favourite blogs. Do you see the same people being featured? Are the same people interacting? They are the loyal fans.

Are you a loyal fan of anyone? You’ll usually find you tend to hang out in that persons group. You may buy from more than one person. These are the people you want to connect with.

Selling something? Focus on selling solutions.

Image by Doug88888

How Johnny did this

• He offered wordpress installs at a discounted price. To compensate, he asked that people buy through his affiliate link
• He sold group coaching to those that couldn’t afford the price of individual coaching..
• When realizing that people were still needing information, he created a course that was cheaper than getting Johnny to help them through the process.

How you can do this:

• See if you can offer a service at a discounted rate in exchange for purchasing something through their affiliate link
• Find creative ways of making your products more affordable without underpricing yourself.
• Listen to your audiences needs and create products to help them.

Case Studies:

• Sarah Prout does this in her Twitter Success Blueprint. She realized that businesses needed an affordable way to learn about twitter, so she created an ebook with information catered to professionals, as well as other twitter users.
• Men with Pens do this with their blog critiques. They offer a discount for ones offered on the blog.

I know many people hate being sold too. Rather than promote his course Zero to Business, I’ll talk about what you can learn from it.

What you can learn from the course

There are three main things I loved about the promotion strategy:

• He created humorous videos with viral potential.
• He purposely  avoided hype in his sales page
• He provided real and useful bonuses

Lets discuss how you can learn from each strategy.

The Humorous videos.

• He mocked a number of the key sales tactics in the internet marketing niche
• In his letter to his affiliates, he recommended that people promote the videos rather than the product

So - how can you adopt this to your launch?

• Offering a quality resource that your affiliates can promote
• Mock some of the common techniques used in product launches in your niche

Avoiding Hype

• Johnny repeated several times that this product would provide technical solutions. It not make them rich.
• He then explained the costs of learning this if you paid his normal consulting fees.

So - how can you adopt this to your launch?

• Talk about the practical reasons about how your product can help someone
• Explain to them how your solution is better value than the alternative

Cool Bonuses

• He provided individual coaching to the first five people that signed up
• He offered group coaching to those who signed up by a certain date.

So - how can you adopt this to your launch?

• Offer bonuses that are exclusive and are not freely available to other marketers
• Offer bonuses that will provide real value to the majority of your buyers

My call to action:

• If you want 10% off Johnnys e-course, Zero to Business, just use the word ‘problogger‘ as the discount code. Its that easy.
• If you want to check out Johnnys blog, go on over to his fancy new site.
• If you want rants about zombies, check out his twitter feed.

The Product Library Management service offers well established and experienced service in the area of Catalog Library Management.
The service provider work for various online stores and retailer who have their products listed on their websites. Product Library management involves creating online catalog with the combined efforts of proof readers, content developers, graphic artists, data entry personnel.

Catalogs are created describing the product features, their specifications, clear descriptions about the product, pricings, color and style variants clearly mentioned, and images of the products. Only a well experienced team can bring the finer points of the catalog by mapping them correctly to right categories and sub categories.

When an online store tries to work in house on their catalog building they lack the combination of talents to bring out the most cost effective web presence for their products. Hence outsourcing the catalog library management helps the online stores to focus on the marketing and expansion of the store. Most of the online stores outsource the catalog management because it gives them cost effective and professional catalog display for their products.

The outsourcing providers with their experienced team bring out the most attractive at the same time user friendly product displays on the sites. Their experience gives them to make the pages SEO friendly by giving the right tags and keywords so that the products are highly ranked during Google search. They understand that the success of online product depends on the web positions and hence the catalogs are created to suit the search engine techniques.

Images play a vital role in product display. Only a talented graphic designer can redesign and create products which give the buyer a look and feel of the product. Product swatches are created on the site so that the buyer gets a close look at the design and the texture of the product. The ultimate aim of any catalog is to help the buyer in taking the buying decisions with the help of the information provided online.

The success of any online catalog management is also to be a catalyst to quick decisions and profession service providers help the online stores by being a partner and work towards the success of their client’s business.

Attention - After you read this page you will never have to spend a dime on a professional copywriter again…

“Write A Million-Dollar Sales Letter In Under 10 Minutes By Simply Filling In The Blanks!”

Save Time And Money By Firing Your Copywriter And Start Pumping Out Order Pulling Sales Letters Instantly!

A professionally written sales letter can quickly generate thousands of dollars in sales. On the other hand, if your sales letter stinks like a wet dog you can lose thousands of dollars in potential sales regardless of how good your product is.

After creating my first website it struggled to make even 1 sale a week. I received hundreds of visitors to my site each day, but made very few sales. I decided to crawl out on a ledge financially and hire a copywriter. What happened next shocked me…

My conversion rates skyrocketed. Sales didn’t just double they flowed like an incoming ocean tide. I was generating sales daily instead of weekly. I learned the value of a professionally written sales page overnight with solid proof in my now bulging bank account.

Professional copywriters have mastered the art of getting website visitors to take their wallets out of their pockets and make the purchase. They use the hypnotic power of certain words to increase the perceived value of your product , causing people to take action.  This converts them from passive website visitors to hungry customers who cannot sleep until they have what you are offering!

“So, why not just hire a copywriter for all your websites?”

Good question…

Do you have tens of thousands of dollars laying around to hire a copywriter to write a sales letter for every product and website you build?

Copywriters are very expensive. You’re going to pay a copywriter more money then you would pay a doctor or a lawyer!  Makes you want to become a copywriter huh? Some charge up to $25,000 for one sales letter!

Making money online really comes down to two cold hard facts:

1.You will have to hire a copywriter, or…

2. You will have to spend years learning how to write effective ad copy.

I don’t know about you, but time and money are two assets that I like to hang on to!

I am a real penny pincher but without a powerful sales letters I would have no pennies to pinch. I was in a bind and, well, necessity is the mother of invention so…

 For Details SEE

Posted: 01 Aug 2009 07:29 AM PDT

This is a guest post from Leo Babauta of Zen Habits, and author of the best-selling book The Power of Less. Leo has just released a free report for bloggers called How I Got 100,000 Subscribers in Two Years: Lessons from Zen Habits.

One of the things I’m proudest of at Zen Habits is not that I’ve grown a large readership for my blog, but that I’ve developed a very rewarding relationship with many of my readers.

It’s nothing you might call inappropriate (or illegal), mind you, but it’s vastly rewarding.

Because of this relationship, writing for Zen Habits is an amazingly positive experience, because my readers are so encouraging. Even more importantly, they contribute to my blog with their thoughtful comments, their criticism, their experiences, in ways I never could have imagined. They make my blog what it is.

And from a blogger’s perspective, there’s no better thing. Having such a genuine, engaging relationship with my readers means that they want to help me, in any way they can — they’re willing to buy and read my books, they want to follow my updates on Twitter, they want to talk to me and ask me questions, and that leads to all kinds of interesting things. I never planned for this to happen, but now that it has, I recommend it to all bloggers.

I think it can be consciously cultivated, just like any relationship. I did it less-than-consciously, just because I enjoyed conversing with my readers and trying to be of use, and I’m a naturally positive person. But you can do it consciously if you like, and I believe if you do it genuinely, it’ll be a genuine relationship.

That’s an important point to remember: you can’t fake this stuff. If you are just pretending to care about your readers, if you don’t really want to talk to them, they’ll feel that. They’re smarter than many people give them credit for.

Here are my suggestions for building a genuine relationship with your readers, based on my experiences:

1. A genuine relationship starts with you — you have to take responsibility for it. You can’t expect your readers to automatically be encouraging, supportive, kind, positive, loyal, helpful, and generous … just because you’re the awesome person you are. So start with a positive mindset, and be willing to work on the relationship, be open to what emerges.

2. Make your posts as helpful and useful as you can. Your posts shouldn’t just be about you, and how great you are (as true as that may be), but about your readers and their problems, and how you can help them solve them. Really try to help your readers in some way in every post. They will appreciate it.

3. Be helpful and positive in all interactions. In every comment you respond to, in every email with a reader, in every interaction on forums and Twitter and other social networks, you should try to be positive, try to be helpful, and try to build your relationship in some way. It’s the same when you build a friendship or working relationship with a co-worker, isn’t it? Being online doesn’t change how relationships are built — if you are always critical, defensive, offensive, attacking, sarcastic … well, that’s the kind of relationship you’ll have. If you’re just trying to sell stuff to people all the time, it won’t be a genuine relationship.

4. Encourage discussion in comments. You aren’t the only person who has good ideas or knowledge, so ask your readers to contribute their thoughts, to share their experiences, to add tips of their own. I like to do that at the end of a post, but even if I don’t, readers understand that I want this stuff by now. When readers give comments, thank them, respond to their questions and thoughts, interact. Sometimes, it’s good to get discussions going by asking reader questions in an “Ask the Readers” post — just pose a question and ask them to respond in the comments.

5. Accept criticism with grace. Bloggers have to have a thick skin, because inevitably we will be criticized. It’s the nature of the Internet, or any discussion of ideas actually — there is always criticism, and sometimes it’s harsh. And it can hurt. You get angry, or defensive, and when you respond to criticism in this way it’s not a good thing: 1) you look immature and defensive; 2) it discourages an open and frank discussion; and 3) you harm your relationship with your readers. Instead, thank your readers for their criticism, respond positively, and sometimes, acknowledge that they may be right. Because a lot of the time, they are, but our egos are too wounded for us to admit it to ourselves. Read more: How to accept criticism with grace and appreciation.

6. Build relationships in other channels. Having discussions in blog comments is great, but there are other ways to build relationships — through email, on Twitter, on Facebook, in forums (maybe even your own forums). While I can’t possibly respond to all the email I get now, I certainly did when my blog first started out, even when I had 10K subscribers — I tried to answer every question or thank them for every kind email. I miss that level of personal interaction, but I still try to connect with readers on Twitter and in comments. It’s a great way to take the relationship to another level.

7. Give back on other blogs. Many times, readers and commenters on your site will be fellow bloggers — which is actually how blogs emerged when they went beyond a log of interesting web links: they became a way to have a larger discussion on the web, as bloggers linked to each other and commented on each other’s posts. And so as other bloggers comment on and link to your posts, do the same for them. Go to their blogs, comment on their posts, link to them now and then if it’ll be useful to your readers. Write guest posts for them and invite them to do the same. Share their posts on Twitter if you like them. Building relationships with other bloggers is a great way to become immersed in the wonderful community of bloggers, and to build a relationship with some of your most active readers.

Read more from Leo Babauta at Zen Habits, and check out his free report for bloggers called How I Got 100,000 Subscribers in Two Years: Lessons from Zen Habits.

Post from: Blog Tips at ProBlogger.

7 Steps to Building a Genuine Relationship With Your Readers

Share This

 Due to the number of members using these tools at the same time you may experience difficultly

Backlink Checker Find a list of backlinks linking to a specific website. Google Banned Checker Discover whether a website is banned on Google. Google Datacenter Search Search keywords/phrase through different Google data centres. Index Checker Check for the total number of pages of a specific website which are present on search engines. Keyword Density Checker Analyze a websites to view the optimum keyword distribution. Keyword Suggestion Find related keywords matching your search. Link Popularity Retrieve a number of backlinks of a specific website from search engines. Multi-Rank Checker View multiple Google PageRank and Alexa Ranking in bulk. PageRank Checker View Google PageRank on different Google servers. Rank Checker Get an overview of a website’s ranking. Search Engine Position Check your search engine positions on Google Search Engine. Search Listings Preview Preview your website on Google, MSN and Yahoo! Search. Spider View This tool enables you to view a perpective from a search engine spider. URL Redirect Checker Check whether a redirect link is Search Engine Friendly. Link Extractor Extract links from a specific web page. Meta-tags Extractor Extract meta-tags information from a web page. Meta-tags Generator Generate and configure your meta-tags. Alexa Traffic Rank View and compare Alexa Ranking graphs. Broken Link Checker Use this tool to check for Broken Links on a website. Reciprocal Link Checker Check your reciprocal links to see if link partners are still linking back to your site. Google Adsense Calculator Quickly calculate your Adsense earnings based on Page Impressions. Google Adsense Preview Preview what ads are targeted for your website. Link Shortener Make a long web address short and easy to remember. Your Browser Details Find out your IP address, hostname and your browser details

Link Popularity Checker

	Display Page Rank & Alexa rankings for hundreds of sites you enter.
	Reveal number of backlinks for each websites from 6 different sources including Google, Yahoo, Ask, AltaVista, AllTheWeb, Alexa.
	Display the number of pages in your sites indexed in Google & Yahoo search engines
	Allows you to spy on your competitors with just a few clicks of the mouse
	Saves you time and keeps track of your SEO and link building efforts
	Ability to save your results in excel sheet for deeper analysis.

Affiliate Promo Page Generator

	Creates your affiliate promotional pages just by following some step-by-step instructions (if you know how to click the mouse and follow instructions, you can use this software!)
	Includes templates for the following promotional tools: Text links, Email Ads, Signature Ads, PopUp Ads, Image Ads, Articles & PPC Ads (leave all the hard work to us! You do not have to sweat over the various types of tools)
	Add your affiliate link to the ‘Powered By Affiliate Buzz’ message at the top of the page. (so you can make some easy money just by creating your own promotional pages for your affiliates!)
	Automatically embed the affiliate links of your affiliates into the promotional tools with just a click of the mouse! (literally spoon feed your affiliates!)
	Provides your affiliates with ready made promotional tools that they can instantly use for their promotional efforts (and let your affiliates do all the hard work in promoting your products with the tools you provide!)
	Make your affiliates WANT to promote your products because of the wide array of tools you provide
	Keep your affiliates happy and at the same time, build an ARMY of hungry affiliates who will increase the amount of sales and profits you make! Click here to download your software

Blog Link Finder

	Identifies Wordpress blogs with the ‘nofollow’ tag in the comments field in ANY niche you choose
	Saves you time and effort from searching for blogs manually to leave comments on and building backlinks
	Shows you the Page Rank of each of the individual blog posts itself and home page of the blogs
	Displays the Alexa ranking of each blog (so you know what’s the amount of traffic the blog receives)
	Tells you if you have left a comment previously on the blog so you can track your link building efforts with much ease.
	Allows you to save your findings and results for more effective  tracking/analysis in the future.

Make a Blog in Less Than 5 Minutes?

You might be putting off starting a blog because you’re
afraid it’s too technical, or that you’ll have to learn a
bunch of new terminology, but those assumptions are wrong.
Blogs are easier than ever to setup on a web site.

=>
Promotion Tools for Techie Wordpress
You can easily create several different blogs on services
like Blogger.com, but a better way to do it is by installing
WordPress on your existing web site. If your web site’s
control panel has Fantastico, you can create a new blog in
seconds, but even if you don’t have Fantastico… you can
find instructions at WordPress.org on how to install that
blog manually in just five minutes!

Blogs used to be somewhat complicated, but due to their
overwhelming popularity, the creators of thsi blog software
have conducted usability tests… paying average people to
blog on a computer in front of them, so they can see what
works and what doesn’t. Because of many years of testing
and tweaking, blogs are easy enough for a child to use.

Once your blog is going you can start writing. You can
either write journal-style, provide quick updates or even
publish entire articles. All you have to do is type and
then click “Publish.” Article marketing with a blog is
especially cool because you can manually submit these
articles to article directory sites later, and see them
circulate around the Internet.

The key to article marketing with a blog is that, when you
post the article to your blog FIRST - you are more likely
to stay at the top of the search engine results for that
blog over time. That means if you submit to directories
later, people who enjoy your content will probably find
their way back to your blog to subscribe via RSS feeds,
sign up to your mailing list and maybe even leave a
comment or two.

What are you waiting for? Get out there and create your
blog in just five minutes so you can start building a site.
If you need help, you might want to consider the following
WordPress video training course:

=>
Promotion Tools for Techie Wordpress