Digg + Facebook = Loyal Readers
Digg + Facebook = Loyal Readers
MARLBOROUGH, 10/6/2009 – Nothing makes website owners happier than loyal, repeat users, but it can often be difficult to find them. Now, a study by online ad network Chitika suggests that the two best sources may be Facebook and Digg.
The study, based on a sample of 33 million unique users across the Chitika publisher network in September, 2009, compared the number of visitors coming from major traffic sources – Digg, Facebook, Google, Yahoo!, Bing, and Twitter – to the number of times those visitors came back to the referred site. If a visitor came to the site four or more times over the course of a week, that visitor was considered a “loyal” user.
The results showed that Facebook was far and away the best provider of loyal users – over 20% of all visitors from Facebook visited the referred site four or more times per week. Digg came in second place with slightly over 16%
Next came the search engines, Yahoo! leading the way with over 15% of referrals being loyal. Google and Bing were practically even at slightly below 12%, and Twitter came in last place overall with barely over 11%.
While Google naturally wins in sheer numbers, if a website owner can drive a
thousand people to their site via Google, or they can drive the same number
via Facebook,
Facebook seems to be the way to go for creating a loyal reader.
The Raw Numbers
| Loyalty by Referring Site: | 20.69% | Digg | 16.09% | Yahoo! | 15.89% | 11.84% |
|---|---|
| Bing | 11.74% |
| 11.08% |
About Chitika
Chitika, Inc., is a search-based online advertising network , leading the way in intent-based advertising and search engine insights. With over 60,000 sites
and 2 billion monthly impressions, the Chitika network is the pulse of the online
world. For more information, visit http://chitika.com
